TRADR is a supply side platform for Advanced TV Audiences – everywhere.
Our mission is singular in focus – to give brands, agencies, and DSP partners the ability to target television audiences with the granularity of digital marketing. We leverage technology and data science to go beyond age and gender demographics to target your audience at guaranteed CPMs.
Anyone can buy women 25-54. Unlocking data is the only way to find “Jessica”.
TRADR is a supply side platform for Advanced TV Audiences – everywhere.
Our mission is singular in focus – to give brands, agencies, and DSP partners the ability to target television audiences with the granularity of digital marketing. We leverage technology and data science to go beyond age and gender demographics to target your audience at guaranteed CPMs.
Anyone can buy women 25-54. Unlocking data is the only way to find “Jessica”.
Sample TV Audiences
Our Platform
The TRADR platform is an end-to-end solution that drives targeting, planning, and execution. We do this by leveraging 1st and 3rd party data sets and matching them to our proprietary viewing panel to create a custom audience. TRADR then determines exactly who your audience is and predicts what they will be watching during the campaign flight. The end result is a curated media plan that delivers highly-targeted impressions with minimal waste.
- Connected TV: Activate audience data to target households on Smart TV and OTT devices.
- Addressable TV: Pair first-party data with leading addressable platforms for 1:1 household targeting on TV at scale in a privacy-compliant manner.
- Linear TV: Improve targeting and planning for traditional TV by applying digital data and viewership trends for robust lookalike modeling.
Our Platform
The TRADR platform is an end-to-end solution that drives targeting, planning, and execution. We do this by leveraging 1st and 3rd party data sets and matching them to our proprietary viewing panel to create a custom audience. TRADR then determines exactly who your audience is and predicts what they will be watching during the campaign flight. The end result is a curated media plan that delivers highly-targeted impressions with minimal waste.
- Connected TV: Activate audience data to target households on Smart TV and OTT devices.
- Addressable TV: Pair first-party data with leading addressable platforms for 1:1 household targeting on TV at scale in a privacy-compliant manner.
- Linear TV: Improve targeting and planning for traditional TV by applying digital data and viewership trends for robust lookalike modeling.
Our Media Partners
Our DSP Partners
Our Data Partners
Let’s talk. Seriously.
Reach out now to discover the power of TRADR’s custom audiences. We’ll be in touch within one business day.
